Hello, I'm Pablo.

I do content management, copywriting, SEO, business development, CSM & communications.

 

You can find more about my career on Linkedin & contact me via hello@pablocalero.com.

EXPERIENCE

Content Management

 Content manager for different companies as an independent consultant. I implemented the content strategy and managed content projects to reach marketing, SEO and business objectives. I drove editorial planning according to go-to-market and identified areas of opportunity and ‘quick wins’ (people, platforms, partnerships…). I created and edited the contents of Malaga's Provincial Council official website for two years. I also coordinated content creation and managed content translations for different markets such as Spain (AdopteUnMec, The Moneytizer) and Italy, Portugal or USA (The Moneytizer).

Copywriting

Responsible for creating, improving and proofreading content (SEO articles, social media posts, emailing, newsletters, paid media ads, landing pages, ebooks, white papers and webinars slides) to foster engagement and conversions among the target audience for different companies, including in the art and technology industries. I created all the copy for The Moneytizer expansion strategy in Spanish-speaking countries.

SEO

As an independent consultant, I led the SEO strategies for different companies to drive organic search traffic and improve search engine rankings: implemented SEO recommendations, drafted and edited quality written copy, conducted researches and competitive analysis to identify opportunities for optimization, reviewed opportunities for improving client websites from a technical perspective (Core Web Vitals), optimized on-site content, including titles, meta descriptions, links and more.

Business Development

 Responsible for product and business development in companies such as The Moneytizer, where I headed the Publisher Development team and was in charge of the company’s development strategy in Southern Europe and the Americas. My tasks include country account management, co-ordination of client support officers, content development and adaptation, product and service development, brand expansion, product improvement and internationalisation.

Customer Success

 Headed the Customer Success team at the advertising platform The Moneytizer where I was in charge of defining the vision and setting tools and processes to develop our engagement with customers. I enhanced customer experience by actively listening to their requirements, gathering feedback and communicating it across the organisation and ensuring appropriate follow up. I collaborated with the sales team on customer adoption, retention and finding growth opportunities within existing customer accounts.

Marketing & advertising

I developed the marketing and advertising campaigns for different companies operating in the Spanish market (domestic and international), such as AdoptaUnTío (Spanish branch of AdopteUnMec) or The Moneytizer. As an independent consultant, I coordinated the editorial calendar for different companies, managed social ads campaigns, developed media strategies that align with client objectives, conducted audience and keyword research to implement multi-channel paid media campaigns, optimized campaign, audience, creative and budgets across multiple channels to achieve campaign goals and identified growth and scale opportunities in different digital marketing channels. I also implemented and optimized programmatic advertising campaigns for differents websites.

Online & offline communication

 Led the online & offline communication of various companies, such as Flamenco Nau, dedicated to the flamenco sector, and Proamagna, a TV production company responsible for two programmes: 'En la tuya o en la mía', broadcasted by Radio Televisión Espanola, main public Spanish television channel, and 'Mi casa es la tuya', broadcasted by Mediaset Spain Group. This included the preparation of communication materials, PR, the development of a social media strategy, coordination across social media profiles, support and strategic advice, preparation of reports and impact analysis.

Social Media Management

Social media manager for Malaga’s Provincial Council for two years and Malaga’s Port Authority for five years. During these years I developed the social media strategy of these clients, which I could then implement, monitor and evaluate. I developed and managed social media contents and provided consultancy services, strategic advice and staff training, as well coordination across profiles and preparation of reports and impact analysis.

Journalism

Editor in various media, e.g. Cadena Ser Radio, Localia Television, the newspapers La Opinión de Málaga and Málaga Hoy, and the EFE Press Agency, where I covered a number of high profile stories. I directed and co-ordinated the implementation of the local radio station Radio Cártama, where I co-ordinated content and broadcast material.

Communication for flamenco & tours

Responsible for online communication of the IV Biennial of Flamenco Art of Malaga and for the company Flamenco Nau, which provides services to flamenco artists, festivals and ‘tablaos’ (flamenco bars). In addition, I advised several artists in the management of communications and their image, the creation of shows. I also managed all the communications and the production of tours and musical events of different types.

Training

Lecturer at the Andalusian Institute of Public Administration, where I taught different courses and conferences on the application of new social media in the public sphere. In addition, I provided training services for various companies and institutions. These are some of the courses I taught: social media community management in local entities; internet and social network security; crisis management in social networks; social networks for libraries; citizenship and social networks; content management of digital media.

European projects

 I have been the co-ordinator of several projects for the Youth in Action / Erasmus + programme in various European countries such as Romania, Czech Republic, Greece, Latvia and Turkey, as well as in Spain.

Writer

I have written articles and short stories for different media and publications. I have also published the book Ciudadanía y redes sociales. Estrategias de comunicación para instituciones públicas and the novel Entre vírgenes milagrosas.

EDUCATION

  • Master in Creative Writing

    Hotel Kafka

  • Master in Social Media Management

    Social Media School

  • Graduate in Journalism

    Facultad de Ciencias de la Comunicación

    Universidad de Málaga